While the new book on this topic is still awaiting its publication I will try to explain the cultural aspects of Scrum to conference attendees at the Scrum Day Germany (1st and 2nd of July) and at the Scrum Day Europe (3rd of July). But how is it possible to convey such a complex topic within 40 minutes? How to explain what culture is, how to identify and analyze its components, what critical aspects might lead to conflict? I have no clue and thus decided to tackle this impediment empirically with an A/B Test.
The first approach (in Germany) will be the more traditional one. A fancy (well - more or less...) presentation following a clear path and not necessarily requiring any interaction with the audience. In Amsterdam (Scrum Day Europe) I will conduct a workshop on the topic. The participants will be heavily involved and won't be able to get away without collaborating. Only a couple of slides will set the stage before everybody gets to work. This workshop will be adapted and repeated on the same day.
So while the German conference sets a baseline in participant satisfaction, the new approach will measure twice if the collaborative workshop approach is superior.
The results will then help to improve the explanation method further. I will of course let you know how it went